Pushing boundaries
Until the very last second

As a pioneer in sports sponsorship, Rolex celebrates human achievement at the highest level through its support for prestigious sporting disciplines and institutions. Among these, motor sport occupies a special place in Rolex history, with an association that dates back to the 1930s when Sir Malcolm Campbell became the first driver to break the 300 mph barrier while wearing a Rolex.

Today, Rolex is at the forefront of the sport’s most iconic endurance challenges, which push drivers and their cars to the limit. Mastering the power of mechanics to defy the laws of time. Controlling risk to determine the ideal trajectory. And holding on to victory. Rolex is a major partner of legendary endurance championships, the most emblematic events and the most remarkable names in motor sport.

Published on June 10, 2025

The 24 Hours of Le Mans, motor sport’s oldest endurance race

The 24 Hours of Le Mans celebrates motor sport endurance and excellence. As night falls on the iconic Circuit de la Sarthe, the race pushes every driver’s skill and resilience. Inaugurated in 1923, its first edition was contested by 33 teams of two drivers. Today, more than 60 cars with three drivers each strive for ascendancy, as large manufacturers and private teams showcase their technological expertise. Since 2001, Rolex has been Exclusive Major Partner and Official Timepiece of this impressive challenge, celebrating drivers’ efforts in their pursuit of the crowning achievement that is finishing first.

Rolex and The 24 Hours of Le Mans
Rolex and The 24 Hours of Le Mans

Rolex 24 At DAYTONA, legendary circuit, epic race

At the 3.56 mile (5.73-kilometer) Daytona International Speedway in Florida, the greatest endurance drivers and teams compete for 24 hours. Only the hardiest temperaments and the most accomplished mechanical and technical performances can prevail. Rankings are based on the distance covered within the allotted time. Rolex has been Title Sponsor and Official Timepiece of the event since 1992.

Rolex at Daytona
Rolex at Daytona

The 12 Hours of Sebring, performance under pressure

Established in the United States in 1952, the 12 Hours of Sebring has a reputation for being one of the most challenging endurance races in the world. With its uneven and bumpy surface, Sebring International Raceway is a true gauge of car reliability. It is here, in March, that many competitors in the 24 Hours of Le Mans come to test the mechanical strength of their machines. Rolex is Official Timepiece of the competition.

The brand awards a Cosmograph Daytona to the winners of each of these three emblematic events, which make up the triple crown of endurance racing.

Rolex and The 12 Hours of Sebring
Rolex and The 12 Hours of Sebring

Reliability over time

Rolex enjoys partnerships with the most important organizations in endurance racing. Since 2001, the brand has supported the Automobile Club de l’Ouest (ACO), which stages the 24 Hours of Le Mans and oversees the FIA World Endurance Championship (WEC), the largest series of international sports car competitions.

The mechanics of progress

Doing better with less. This is the two-fold sporting and environmental challenge that racing teams and manufacturers are facing today: achieving energy efficiency while pushing the limits of performance even further. Rolex has always been committed to the dynamics of progress and supports motor sport in this profound transformation.

Rolex and Tom Kristensen, Mr Le Mans

Rolex and The 24 Hours of Le Mans

Rolex and TTom Kristensen, Mr Le Mans

Tom Kristensen, Mr Le Mans

With nine victories at the 24 Hours of Le Mans, Tom Kristensen, a Rolex Testimonee since 2010, is the most successful driver in the race’s history. He triumphed on his first appearance in 1997 and reigned supreme from 2000 to 2005. The Dane added two further victories, in 2008 and 2013. Out of 18 race participations, Kristensen finished on the podium 15 times. His track record also includes an FIA World Endurance Championship (WEC) title in 2013 and six wins at the 12 Hours of Sebring.

Rolex and Jamie Chadwick, driver of the future
Rolex and Jamie Chadwick, driver of the future

Jamie Chadwick, driver of the future

Jamie Chadwick was not yet 16 when she won the Silverstone 24 Hour in 2015. The first female champion of the British GT Championship and a three-time winner of the all-women W-Series (Formula 3), Chadwick embodies the future of motor sport. A Rolex Testimonee since 2022, she achieved race victories in her debut season competing in the European Le Mans Series in 2025.

AH Riise: A commitment to excellence

Rolex’s support for some of the world’s most accomplished drivers honors their athletic journey and commitment to top-level performance. Endurance racing demands intense precision, resilience and reliability, qualities that fit beautifully within the Rolex philosophy and ethos. As an Official Rolex Jeweler for almost 30 years, AH Riise is incredibly proud to reflect Rolex’s support for these exceptional athletes and their career milestones. We have stood for excellence since our founding in 1838 and we welcome you to experience our AH Riise signature service firsthand, as you explore the Rolex collection, at our Rolex-dedicated boutique right here in St. Thomas.

Rolex Cosmograph Daytona watches
Rolex Cosmograph Daytona watches

The Rolex Cosmograph Daytona collection

The triumph of endurance

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